Making Connections With Your Customers Is What Direct Marketing Is All About

Those who are enthusiastic about direct marketing are constantly going on about how there is a huge opportunity to connect with possible customers through the internet. And you know what? They are absolutely correct. Being able to communicate with people through the web is quickly, and rather cheap. Also, there are multitudes of people online at any given point in time.

However, there is something these enthusiasts are holding back.

It can be a difficult process. Not only do you have to be able to reach the right people, you also have to reach them in the right way-you have to be able to engage them and have them take action. That’s how you connect with them.

People are influenced by their emotions. This is something that has always been true, and always will be true. Even though the tools of communication have changed (telephone, television, print, radio,fax, email, etc.), that does not mean that the nature of humans has changed. For many years, marketers have known that decisions people make have a lot to do with their emotions, and then they try to justify their decisions by using logic. This is always true, even if it’s a business decision or a personal decision.

The challenge is this: In terms of emotion, the internet is not the place to be. It is a great place for making informative posts, but most businesses need to do a better job of targeting emotions online.

This doesn’t mean you have to go crazy with emotion in your communications online. The end result isn’t (necessarily) to make people cry or laugh or get mad. But if you are attempting to get people to pay attention to you and to make some kind of decision, you need to target their felt needs. They are not going to your site only to get information (although they may believe they are). They are visiting your site because they want something or because they have an issue that they are hoping you can solve.

If you can make you viewers believe that you understand their problem, that’s half the battle. If you can then illustrate to them that you have a solution to their problem, you’ve got them on the hook. The only chore remaining is to work out the terms that would make a fair agreement.

Are you only talking to your customers or are you actually connecting with them?

Think about when you are the customer. What is it that really helps you to connect with someone on the internet? We would love to hear from you!

A Manual to Various Examples of Insurance Lead Marketing

You are an insurance agency and you are ready to advertise your company, but have no clue where to spend it and how much to contribute. Below is a catalog on the most conventional sorts of insurance industry marketing,

Print Marketing

Print initiatives can be made up of newspaper marketing and magazine advertising. This sort of insurance marketing strategy can carry a variety of meanings (either brand familiar or direct response) and can be focused on a specific demographic based on who views the publication in question. So for instance, if you wish to get in touch with insurance prospects who live in Dallas, put your creative insurance marketing efforts into the Dallas daily newspapers. Print marketing must be prepared well in advance to meet the deadline of the publications – particularly with monthly magazines, since they are printed months ahead of their release date.

Direct Mail

Even though most consider Direct Mail marketing has seen its best days already passed, there is still some heart in this influential, classic variety of insurance marketing product. Insurance mailers include postcards, brochures and flyers that are sent through the mail and usually include a direct response call-to-action. Utilizing insurance mailers means having to buy some necessities for the campaign, including printing materials, postage, creating insurance marketing letters, and the address lists of the market you choose to target.

Television and Radio

Among the most effective campaigns in the industry, television and radio marketing presents the opportunity to get in touch with the greatest amount of prospects in the shortest time frame. Among the disadvantages of these insurance marketing tools are the potentially high expense and the inability to truly target your demographic with preciseness. Nonetheless, the distinction identified with TV advertising can elevate an insurance agency in a way no other marketing plan can.

Online Advertising

The rising star in the domain of insurance advertising ideas is the internet. The internet continues to blow up and together with it so do the marketing chances. Billions and billions of advertising dollars are spent every year online, as insurance companies try to find way to tap into the Internet user. The most prevalent forms of online insurance marketing include:

Pay Per Click – bidding on key search phrases and having the insurance agents’ ads pop up when the relevant search phrases are searched for in Google and Yahoo!

Banner Advertising – building a visual advertisement and placing it on applicable websites. The advertisement then takes consumers quickly to the advertiser’s homepage.

Email Advertising – Using lists of email addresses to distribute content and marketing to insurance prospects.

Organic Search – Utilizing search engine optimization (SEO) to rank high on Google and Yahoo!. This is achieved by manipulating the imitation on a website and in the HTML code that form the backbone of the internet sites.

It is worth noting that many insurance agencies are abandoning the more established, print forms of marketing in favor of reaching out to the online world. As print and direct mail watch their numbers dwindle, more and more insurance agents are selecting the cost effective, very targeted advertising selections found on the internet utilizing social networking sites such as: Delicious, Digg, StumbleUpon, Reddit, Facebook, and Technorati.

Newton’s Laws of Stock Market Trading

This revelation had me surprised too. I was idly flipping through my old physics textbooks yesterday when it suddenly struck me. I was amazed to realize that Sir Issac Newton’s laws of physics points to so many profound and important rules in the stock markets today.

So, here we are… the physics of the stock markets.

Newton’s First Law of Trading

“A Stock at rest tends to stay at rest and a Trending Stock tends to stay in trend unless acted upon by an equal and opposite reaction or an unbalanced force.”

This law teaches us the same thing the old commodity traders will… that the trend is your friend. If a stock is trending sideways, it tends to stay sideways until a powerful enough market force takes it out of its trend. If a stock is trending up or downwards, it will tend to stay moving up or downwards until drastic changes happen to the company or the market at large creating an “equal and opposite reaction”. We should therefore always trade in the direction of a trend and always be vigilant for signs of an
“equal and opposite reaction” or the “unbalanced force”. Such a force may take the form of a drastic change in the market sentiment at large or drastic change in the performance of the specific company in question.

Newton’s Second Law of Trading

“The acceleration of a stock as produced by a market consensus is directly proportional to the magnitude of that consensus, in the same direction as the consensus, and inversely proportional to the mass of the stock.”

This law teaches us that a stock moves up or down into a trend due to a force created by market consensus. How much a stock moves up or down that trend is determined by the magnitude of the market consensus and how “massive” a stock is. By “massive” we are talking about the price of a stock. The more expensive a stock is, the more well established the company has been and the lesser in percentage you will make out of the same move in absolute dollar versus a smaller, less massive stock.

The force of the market consensus is directly proportionate to the event that spurred it. If a company produces a breakthrough product on a worldwide patent, it creates an extremely strong market consensus that is likely to take a stock very far. If a company merely scores a marginally higher earning this quarter, it is unlikely to produce a market consensus that will go very far.

Newton teaches us to not only look at what the news is but also how well established the company is in order to determine how much momentum it will produce in a given trend. The same breakthrough that drives a small company’s shares up by hundreds of percentage points may perhaps move a big company’s shares only by a fraction of that percentage.

Newton’s Third Law of Trading

“For every action, there is an equal and opposite reaction.”

No need to explain this one in much detail, do I?

For every buying or selling, there must be an equal amount of buyers or sellers on the other side. The stock market is a zero sum game. For every buyer, there must be a seller and for every seller, there must be a buyer. The real question is, who is profiting from each of their buying and selling. There is really no such thing as more buyers today than sellers or vice versa. Every trader needs to understand that you can be on the wrong side of the table at anytime and only a sensible portfolio management system can help you go in the long run.

I have traded actively in the stock markets for over a decade and survived with ancient wisdom such as what you have read here. There is indeed wisdom to be found in every corner of our life and if we care to look carefully, we will never be in a lack of guidance.