Direct Mail Marketing VS Big Banner Advertising

For a small-business owner they know that a big banner in front of their store with advertising will help them sell more products or sign up more people for service. Some cities and towns have ordinances that do not allow small-business owners to put up the banner ads all year round. Instead they are only allowed to do it so many times per month.

This is why sometimes it pays to look at multiple ways to advertise to promote one’s small-business. Which works better; Direct-mail marketing in those little coupon advertising books or a gigantic big banner in front of the store?

They both work very well is specially if the store is on a Main Street and well known in the community. If the direct-mail marketing piece is sent out to all the customers within a 10 mile radius of the store then those customers are more apt to come in shop if there is a discount worthy of mention.

Okay then, how often should direct-mail marketing pieces be sent out in the coupon booklets? Well, perhaps once per month if each month the small-business owner picks a different type of discount.

This will generate new traffic and new customers and perhaps those customers will become regular customers. That should be the goal of direct-mail marketing advertising. I hope you will please consider this in 2006.

Marketing Your Art – Here, There, and Everywhere

A professional artist’s success is in direct correlation to finding the right markets for his artwork. The million dollar question is “Where can I market my art and get the most out of my efforts?”
First, determine if you are really serious about selling what you make. Selling is what separates the amateur artist from the professional artist. As an artist you are creating a product. If you believe your product is valuable and you believe people will buy your product, then it is essential that you identify the market for your product.

The following are the main areas you should consider: Select two or more (don’t put all your eggs in one basket).

Art Galleries

Begin with developing a list of local art galleries that are within 100-200 miles of you. Art galleries are listed in your regular or on-line yellow pages. Take the time to personally visit each gallery on your list to determine which ones showcase the style of art most compatible with your art. Contact the owner or director of the gallery by telephone for a firm appointment to show your work.

Print Publishers

The print market is very profitable. When your art is in print, it is available and affordable to the widest possible audience, and your originals become more valuable. In my free online booklet, “Marketing Your Art” is available for professional artists wanting to market their artwork.

Fine art publishers can be found in art trade publications such as Décor Magazine, World Art News or On-line. Develop a list of those publishers you want to contact. The next step would be to send them a professional presentation of your work letting them know you are available for licensing.

Art Shows and Festivals

Outdoor shows and festivals are an excellent way for you to generate immediate income and see first hand how the art buying public responds to your work.

Many successful artists get their start and pay their dues with this venue. There are several Art Show and Festival promoters such as Art Fair Source Book (AFSB), American Art Festivals, Sunshine Artist Festival Network online that conduct 100′s of these events all around the country. Dates and locations are available in their directories, and you can contact them online or ask others artists and friends about their experience.

Banks, Restaurants and Corporations

Thousands of works of art are showcased and sold each year in banks, restaurants, and other private and public facilities every year. These locations are ideal prospects for the showing and selling of your Art. Local artists, local companies and the local public all benefit by having art displays in a bank or restaurant or business.

Co-Op Galleries

Co-op Galleries are generally local art associations that establish a location where fellow artists can hang their art. Contact your local art association for details about membership.

Commission Projects

Interior designers, architects and art consultants are constantly looking for artists. You can generally develop a list by searching your local phone directory yellow pages or online yellow pages. Contact these firms by telephone and send them your brochure.

Your Website

Your website is your own personal on-line gallery, open 24-7. This is a very cost effective way to show and sell.

A first class website is like a first class brochure; but, even better, it allows you to change and improve without reprinting.

Your website is of little value if no one goes there to view what you do. We cover how to fully maximize your website in our website chapter.

Trade Shows and Art Expos

These are high traffic professional events where you can purchase space to showcase and promote your art. Décor, Art-a-Rama, and the New York Expo are a few of the major annual and semi annual productions.

Studio Showings

Your home studio is an excellent and inexpensive way to exhibit and sell your work to friends, family and collectors. You should develop and maintain a mailing or e-mail list and should be in contact with this list on a regular basis.

Competitions

Competitions can be good venues, but generally do not produce much income. They can, however, add credibility to your resume or biography. Good sources for dates and locations of competitions are available through Art Magazine and American Artist Magazine.

Remember it is important that you choose the venues that you feel will provide the best results for you. You may not be able to participate in all those areas, but you need to choose two or more to begin with. Since you have many choices. choose the marketing option that best fits you personally and puts your artwork in the best light.

Making Connections With Your Customers Is What Direct Marketing Is All About

Those who are enthusiastic about direct marketing are constantly going on about how there is a huge opportunity to connect with possible customers through the internet. And you know what? They are absolutely correct. Being able to communicate with people through the web is quickly, and rather cheap. Also, there are multitudes of people online at any given point in time.

However, there is something these enthusiasts are holding back.

It can be a difficult process. Not only do you have to be able to reach the right people, you also have to reach them in the right way-you have to be able to engage them and have them take action. That’s how you connect with them.

People are influenced by their emotions. This is something that has always been true, and always will be true. Even though the tools of communication have changed (telephone, television, print, radio,fax, email, etc.), that does not mean that the nature of humans has changed. For many years, marketers have known that decisions people make have a lot to do with their emotions, and then they try to justify their decisions by using logic. This is always true, even if it’s a business decision or a personal decision.

The challenge is this: In terms of emotion, the internet is not the place to be. It is a great place for making informative posts, but most businesses need to do a better job of targeting emotions online.

This doesn’t mean you have to go crazy with emotion in your communications online. The end result isn’t (necessarily) to make people cry or laugh or get mad. But if you are attempting to get people to pay attention to you and to make some kind of decision, you need to target their felt needs. They are not going to your site only to get information (although they may believe they are). They are visiting your site because they want something or because they have an issue that they are hoping you can solve.

If you can make you viewers believe that you understand their problem, that’s half the battle. If you can then illustrate to them that you have a solution to their problem, you’ve got them on the hook. The only chore remaining is to work out the terms that would make a fair agreement.

Are you only talking to your customers or are you actually connecting with them?

Think about when you are the customer. What is it that really helps you to connect with someone on the internet? We would love to hear from you!