A Manual to Various Examples of Insurance Lead Marketing

You are an insurance agency and you are ready to advertise your company, but have no clue where to spend it and how much to contribute. Below is a catalog on the most conventional sorts of insurance industry marketing,

Print Marketing

Print initiatives can be made up of newspaper marketing and magazine advertising. This sort of insurance marketing strategy can carry a variety of meanings (either brand familiar or direct response) and can be focused on a specific demographic based on who views the publication in question. So for instance, if you wish to get in touch with insurance prospects who live in Dallas, put your creative insurance marketing efforts into the Dallas daily newspapers. Print marketing must be prepared well in advance to meet the deadline of the publications – particularly with monthly magazines, since they are printed months ahead of their release date.

Direct Mail

Even though most consider Direct Mail marketing has seen its best days already passed, there is still some heart in this influential, classic variety of insurance marketing product. Insurance mailers include postcards, brochures and flyers that are sent through the mail and usually include a direct response call-to-action. Utilizing insurance mailers means having to buy some necessities for the campaign, including printing materials, postage, creating insurance marketing letters, and the address lists of the market you choose to target.

Television and Radio

Among the most effective campaigns in the industry, television and radio marketing presents the opportunity to get in touch with the greatest amount of prospects in the shortest time frame. Among the disadvantages of these insurance marketing tools are the potentially high expense and the inability to truly target your demographic with preciseness. Nonetheless, the distinction identified with TV advertising can elevate an insurance agency in a way no other marketing plan can.

Online Advertising

The rising star in the domain of insurance advertising ideas is the internet. The internet continues to blow up and together with it so do the marketing chances. Billions and billions of advertising dollars are spent every year online, as insurance companies try to find way to tap into the Internet user. The most prevalent forms of online insurance marketing include:

Pay Per Click – bidding on key search phrases and having the insurance agents’ ads pop up when the relevant search phrases are searched for in Google and Yahoo!

Banner Advertising – building a visual advertisement and placing it on applicable websites. The advertisement then takes consumers quickly to the advertiser’s homepage.

Email Advertising – Using lists of email addresses to distribute content and marketing to insurance prospects.

Organic Search – Utilizing search engine optimization (SEO) to rank high on Google and Yahoo!. This is achieved by manipulating the imitation on a website and in the HTML code that form the backbone of the internet sites.

It is worth noting that many insurance agencies are abandoning the more established, print forms of marketing in favor of reaching out to the online world. As print and direct mail watch their numbers dwindle, more and more insurance agents are selecting the cost effective, very targeted advertising selections found on the internet utilizing social networking sites such as: Delicious, Digg, StumbleUpon, Reddit, Facebook, and Technorati.

Business Direct Marketing – Top 10 Must Do’s For a Successful Program

Let’s face it. Companies spend a big portion of their budgets on print and online advertising. And, we all know that we still get a bunch of “junk” mail. Why? Because it works. While inventing new ways to market your business can sometimes pay off, let’s make sure we do not drop the ball and overlook the ground rules for direct marketing.

Small business owners can effectively use direct marketing to grow their business and build relationships with their current and prospective clients. But, a poorly executed direct marketing program will hurt you where it counts! Here are a few tips to give you a great shot at putting together a successful direct marketing campaign.

1. Have a clear vision of what you want to achieve. Create a marketing plan. Set goals for your direct marketing effort and put it in writing. Share it with key employees and have clear-cut objectives that reflect your marketing research and intuition.

2. Get “personal” with your target audience. Sending a marketing letter to “The Manager” is the best way to get your message ignored and thrown directly into the garbage or virtual trash. Get personal by using and creating marketing databases that have detailed information on the businesses you are trying to reach. Do not be afraid to use this information in your message. This conveys to the recipient that you have done your homework and have a value offering that relates to their business.

3. Test before rolling out your promotion. You have done your research, crafted the look and content of your sales message, and prepared your database. That is a lot of work done to get to that point but do not waste your time and efforts by sending your message out to your list without testing it first. Take a smaller nth name test from your database to see the response to your message. Get a feel for turnaround times, inquiries and general receptiveness to your offer. If you like the reaction, roll it out. If not, change something and test again until you get an acceptable response.

4. Include a “call to action” in your message. Putting your address or phone number is not enough. Stay away from creating open-ended offerings. Reinforce your compelling sales message by telling the recipient of your marketing letter exactly what to do and when.

5. Consider a multiple step direct marketing strategy. With the investment of time and money, it is easy to understand why small business marketers want to make the sale on the first pass of a marketing effort. The ability to do that will depend on your product or service offerings. But, two-step direct marketing has some valuable upsides. It allows you to collect a larger pool of potential customers and build a relationship with this market. In many instances, it provides an opportunity to increase the unit sale and introduce additional products and services.

6. Be a Copycat. Do not resist what is working in your market. Understand what your competitors are doing to get business. Pay special attention to what the market leaders are doing and what promotions are repeated. Other companies have done their market research and testing and, sometimes, you can benefit from their investment by implementing a similar strategy.

7. Follow up with a vengeance. Do not let your direct marketing effort fizzle on the back end. Just like in sales, the weakest link is usually in the follow-up.

8. Perceptions are important. We all want to work with quality people. We all want to deal with quality companies. Make sure your message does not make claims you cannot back up or seems deceptive in any way.

9. Niche out your products and services. Packaging a product or service for a particular group can sell more of your business offerings than if you tried to sell to a general market. If you are a specialized business already, look for sub-markets to sell to. It is more work for sure but, you may find a gold mine. Following tip #2, people respond positively to messages that they can relate to.

10. Make sure you analyze your results. You can easily tell if a direct marketing effort was successful in generating sales. But, be sure you note the qualities of both the positive and negative responses because you can miss valuable sales and marketing information if you do not. Things such as response times, geographical disbursement, respondent job titles, inquiries that turn into sales, and actual client feedback, can help you roll out a more effective direct marketing campaign next time around.

Okay, here is one more bonus tip for you. Make your sales message compelling. Be creative and use your instincts. Remember, every sentence you put on your marketing piece should have a purpose. Leave out extraneous information and be clear with your sales message. Now, go ahead and use these tips, along with your business savvy, to form a successful direct marketing program.

5 Ways to Customize Your Marketing to Directly Reach Prospects Most Likely to Buy

1. Direct mail: This is a common and well-known form of direct marketing and is employed in for-profit businesses, charities, non-profits and other organizations. The term “direct mail” refers to communications sent to potential customers or donors via delivery services (such as the postal office). Direct mail includes: advertising circulars, catalogs, free-trial CDs, pre-approved credit card applications, and other unsolicited merchandising invitations. Advertisers find direct mail appealing because it sends their message directly to the consumer. Another advantage is that their message is sent as narrowly or broadly as desired, with the convenience of bulk mailing rates.2. Door hangers: For businesses, door hanger marketing offers enormous value and has great potential to gain clientele. Door hangers are automatically set apart from other junk mail because they are near impossible to ignore, while at the same being extremely cost-effective to print and distribute. Not surprisingly, door hangers often achieve a high response rate. It is important to make sure that the advertisement look professional and that your printer offers quality results, as customers associate the quality of a door hanger with the quality of a company’s products, services and customer support team.3. Email marketing: This form of direct marketing uses electronic mail as a means of communicating commercial or fund-raising messages to an audience. Email marketing involves sending email messages with the purpose of enhancing the relationship of a merchant with its current or previous customers. This is an effective way to encourage customer loyalty and repeat business, as well as the potential to gain new customers. Advertisers can reach substantial numbers of email subscribers who have opted to receive email communications on subjects of interest to them and thus is considered the most effective online marketing method.4. Text campaign: An important way to customize your marketing directly to those who want to buy and allow you to communicate with your customers in real-time is through text messaging. The benefit of text campaign marketing is that it makes advertising more personal, tells your customers more about your product and stimulates spending. Through the use of a computer or cell phone, you can compose and send a text marketing message anytime, anywhere, as well as set-up recurring messages for certain days or times. Furthermore, by addressing your customers by name you add a personal element, which increases your response rates.5. Calling: This form of communicating with your prospective customers enables you to talk to them directly about your products and services. Moreover, you can get direct and detailed feedback. Calling allows you to tell them what your purpose of calling is and makes for stronger relations. There are less chances of delayed feedback, and when you call you actively motivate interest and spending.With these methods of marketing you have a much greater chance to increase customer loyalty and spending.