Direct Mail Marketing VS Big Banner Advertising

For a small-business owner they know that a big banner in front of their store with advertising will help them sell more products or sign up more people for service. Some cities and towns have ordinances that do not allow small-business owners to put up the banner ads all year round. Instead they are only allowed to do it so many times per month.

This is why sometimes it pays to look at multiple ways to advertise to promote one’s small-business. Which works better; Direct-mail marketing in those little coupon advertising books or a gigantic big banner in front of the store?

They both work very well is specially if the store is on a Main Street and well known in the community. If the direct-mail marketing piece is sent out to all the customers within a 10 mile radius of the store then those customers are more apt to come in shop if there is a discount worthy of mention.

Okay then, how often should direct-mail marketing pieces be sent out in the coupon booklets? Well, perhaps once per month if each month the small-business owner picks a different type of discount.

This will generate new traffic and new customers and perhaps those customers will become regular customers. That should be the goal of direct-mail marketing advertising. I hope you will please consider this in 2006.

2 Marketing Tips That Can Help To Lead To New Customers

Business owners in today’s economy are definitely feeling the pinch. Even in my own business people aren’t buying the way that they used to, and I had to readjust my strategy to bring profits back to an acceptable level. If you’re feeling the same thing in your business, what’s your plan for staying alive and getting more new customers or clients?

Fortunately, it doesn’t take a lot of hard work to get customers in the door. The key is simply being a little creative with your marketing approach. For example, if all of your ads are trying to sell someone a product, you may want to rearrange this strategy. Instead of selling your products in a small ad space, focus on generating a lead. This way you can follow up on a prospects with your full sales presentation, and more than likely you’ll be able to ramp up sales.

If you think that you can’t earn more money in your business and that your business seems futile to have, then I’m here to change your mind. Remember I said that you have to be a little creative with your marketing approach, so that where I’ll start. Here’s one way to boost your business profits now.

1) Give away something for free

People love free offers. Using a free offer in your advertising campaigns are sure to boost the response rate of your ad. What you want to do is simple: Make sure your headline is solid, and that the body copy of your ad sells them on taking advantage of your free offer. Once you have your prospects information, it’s time to follow up on them.

Inside of your mailing piece, make sure you include the free offer that you promised them. One of my favorite things to give away for free is a free CD. All they have to do is put it into their CD player or MP3 player – and they can listen to you right away. If you include a CD along with your sales letter, more than likely they’ll read the entire mailing piece. It’s something to give a try. Here’s another thing that you can do.

2) Lead a workshop

A workshop is a great way to demonstrate your credibility, along with connecting with other business owners in your area. One of the best places to lead a workshop is at your local chamber of commerce. There are sure to be many business owners there who have some sort of relevance to your business, so this is a great place to meet new colleagues.

At the end of your workshop, give everyone there your business card, and be sure to get theirs also. With the right partnership, you could form a joint venture project that can make you and another business owner very profitable. Don’t overlook the power of a workshop – it can do a lot for your business.

Take these tips and use them to have major success in your business. Marketing isn’t hard, and don’t be overwhelmed by the different ways to get a customer.

Good luck with marketing your products and services.

Newton’s Laws of Stock Market Trading

This revelation had me surprised too. I was idly flipping through my old physics textbooks yesterday when it suddenly struck me. I was amazed to realize that Sir Issac Newton’s laws of physics points to so many profound and important rules in the stock markets today.

So, here we are… the physics of the stock markets.

Newton’s First Law of Trading

“A Stock at rest tends to stay at rest and a Trending Stock tends to stay in trend unless acted upon by an equal and opposite reaction or an unbalanced force.”

This law teaches us the same thing the old commodity traders will… that the trend is your friend. If a stock is trending sideways, it tends to stay sideways until a powerful enough market force takes it out of its trend. If a stock is trending up or downwards, it will tend to stay moving up or downwards until drastic changes happen to the company or the market at large creating an “equal and opposite reaction”. We should therefore always trade in the direction of a trend and always be vigilant for signs of an
“equal and opposite reaction” or the “unbalanced force”. Such a force may take the form of a drastic change in the market sentiment at large or drastic change in the performance of the specific company in question.

Newton’s Second Law of Trading

“The acceleration of a stock as produced by a market consensus is directly proportional to the magnitude of that consensus, in the same direction as the consensus, and inversely proportional to the mass of the stock.”

This law teaches us that a stock moves up or down into a trend due to a force created by market consensus. How much a stock moves up or down that trend is determined by the magnitude of the market consensus and how “massive” a stock is. By “massive” we are talking about the price of a stock. The more expensive a stock is, the more well established the company has been and the lesser in percentage you will make out of the same move in absolute dollar versus a smaller, less massive stock.

The force of the market consensus is directly proportionate to the event that spurred it. If a company produces a breakthrough product on a worldwide patent, it creates an extremely strong market consensus that is likely to take a stock very far. If a company merely scores a marginally higher earning this quarter, it is unlikely to produce a market consensus that will go very far.

Newton teaches us to not only look at what the news is but also how well established the company is in order to determine how much momentum it will produce in a given trend. The same breakthrough that drives a small company’s shares up by hundreds of percentage points may perhaps move a big company’s shares only by a fraction of that percentage.

Newton’s Third Law of Trading

“For every action, there is an equal and opposite reaction.”

No need to explain this one in much detail, do I?

For every buying or selling, there must be an equal amount of buyers or sellers on the other side. The stock market is a zero sum game. For every buyer, there must be a seller and for every seller, there must be a buyer. The real question is, who is profiting from each of their buying and selling. There is really no such thing as more buyers today than sellers or vice versa. Every trader needs to understand that you can be on the wrong side of the table at anytime and only a sensible portfolio management system can help you go in the long run.

I have traded actively in the stock markets for over a decade and survived with ancient wisdom such as what you have read here. There is indeed wisdom to be found in every corner of our life and if we care to look carefully, we will never be in a lack of guidance.