Marketing Your Art – Here, There, and Everywhere

A professional artist’s success is in direct correlation to finding the right markets for his artwork. The million dollar question is “Where can I market my art and get the most out of my efforts?”
First, determine if you are really serious about selling what you make. Selling is what separates the amateur artist from the professional artist. As an artist you are creating a product. If you believe your product is valuable and you believe people will buy your product, then it is essential that you identify the market for your product.

The following are the main areas you should consider: Select two or more (don’t put all your eggs in one basket).

Art Galleries

Begin with developing a list of local art galleries that are within 100-200 miles of you. Art galleries are listed in your regular or on-line yellow pages. Take the time to personally visit each gallery on your list to determine which ones showcase the style of art most compatible with your art. Contact the owner or director of the gallery by telephone for a firm appointment to show your work.

Print Publishers

The print market is very profitable. When your art is in print, it is available and affordable to the widest possible audience, and your originals become more valuable. In my free online booklet, “Marketing Your Art” is available for professional artists wanting to market their artwork.

Fine art publishers can be found in art trade publications such as Décor Magazine, World Art News or On-line. Develop a list of those publishers you want to contact. The next step would be to send them a professional presentation of your work letting them know you are available for licensing.

Art Shows and Festivals

Outdoor shows and festivals are an excellent way for you to generate immediate income and see first hand how the art buying public responds to your work.

Many successful artists get their start and pay their dues with this venue. There are several Art Show and Festival promoters such as Art Fair Source Book (AFSB), American Art Festivals, Sunshine Artist Festival Network online that conduct 100′s of these events all around the country. Dates and locations are available in their directories, and you can contact them online or ask others artists and friends about their experience.

Banks, Restaurants and Corporations

Thousands of works of art are showcased and sold each year in banks, restaurants, and other private and public facilities every year. These locations are ideal prospects for the showing and selling of your Art. Local artists, local companies and the local public all benefit by having art displays in a bank or restaurant or business.

Co-Op Galleries

Co-op Galleries are generally local art associations that establish a location where fellow artists can hang their art. Contact your local art association for details about membership.

Commission Projects

Interior designers, architects and art consultants are constantly looking for artists. You can generally develop a list by searching your local phone directory yellow pages or online yellow pages. Contact these firms by telephone and send them your brochure.

Your Website

Your website is your own personal on-line gallery, open 24-7. This is a very cost effective way to show and sell.

A first class website is like a first class brochure; but, even better, it allows you to change and improve without reprinting.

Your website is of little value if no one goes there to view what you do. We cover how to fully maximize your website in our website chapter.

Trade Shows and Art Expos

These are high traffic professional events where you can purchase space to showcase and promote your art. Décor, Art-a-Rama, and the New York Expo are a few of the major annual and semi annual productions.

Studio Showings

Your home studio is an excellent and inexpensive way to exhibit and sell your work to friends, family and collectors. You should develop and maintain a mailing or e-mail list and should be in contact with this list on a regular basis.

Competitions

Competitions can be good venues, but generally do not produce much income. They can, however, add credibility to your resume or biography. Good sources for dates and locations of competitions are available through Art Magazine and American Artist Magazine.

Remember it is important that you choose the venues that you feel will provide the best results for you. You may not be able to participate in all those areas, but you need to choose two or more to begin with. Since you have many choices. choose the marketing option that best fits you personally and puts your artwork in the best light.

Direct Marketing VS Radio Advertising

Direct marketing works well for many types of small businesses, but how does it work compared to radio advertising? Well let us look that the very different advertising venues and consider each of them on their own merits first.

Radio is fairly immediate and goes out to a large area and it costs very little per each listener. Radio is not listened by everyone only certain types of people that enjoy what that station is playing generally. People have peak times they listen to certain radio stations, such as the commute to work or the drive home. Some stations are listened to at the office, while others in the home. Some play songs in Spanish, some all English and each radio station has a target audience to be considered and you as a business person have to decide if their listeners match your target audience.

Direct mail advertising is target to areas or groups of people in certain zip codes and districts. Only some people ever open advertising direct mail pieces. Generally a business can target an exact area, which is in a 10-mile radius of their business. Direct mail is not very expensive per unit mailed.

Now then back to the question, which is better direct mail marketing or radio. Well, we really cannot compare these to. It depends on far too many more details. Each has its place and reason. Perhaps you should not compare them at all? Consider all this in 2006.

Are Hansen Men’s Boardshorts Fit For Swimming?

Though Hansen Mens boardshorts are mainly worn by surfers, over the years boardshorts have slowly made its way to the fashion repertoire of casual beachgoers and swimmers. The big question then is, are they fit for swimming?

What are board shorts?

Board shorts is an integral piece of clothing for any surfer. Made of durable, and elastic materials, they are made to ensure efficient movement for surfers while maintaining comfort and minimizing risk of injuries or rashes.

Board short are typically designed to be longer and have a drawstring waist, and a hook-and-loop fly mechanism. They are made of smooth polyester or nylon, like the designs of Rip Curl Mens Shorts. This reduces absorption levels, reducing water drag.

Are board shorts fit for casual wear?

Cutting to the chase, the answer is yes, they can be worn casually. With a wide variety of colors to choose from, they can easily be worn in any casual occasion. Designs with muted colors (grey, black, khaki, green, etc.) are usually the best ones for casual wear. Rip Curl Mens Shorts has a large catalogue of boardshort designs much more fit for casual wear.

What are the advantages of wearing board shorts?

Board shorts have plenty of benefits to offer you too. Besides the aforementioned flexibility and comfort, they can also help protect you from harmful UV rays. Because of their typically longer designs, they protect more skin of yours from getting hit by sunlight, containing harmful UV rays. Another benefit of board shorts in designs like Hansen Mens Boardshorts is that they are designed to absorb perspiration. This makes it that you are kept cool for longer when go out to the beach.

On swim trunks

You can’t talk about boardshorts without also talking swim trunks. Many people are confused about the difference between boardshorts and swim trunks. Because these are the common wears of beachgoers, people often interchange the two. In actuality, they are far apart in terms of their design and function.
Differentiating between swim trunks and boardshorts can warrant a whole article on its own, so to simplify things for you:

Board shorts are more designed for surfers, they are looser and longer in their design, maximizing movement and lessening drag
Swim trunks are more designed for swimmers, with designs that are more fitting and shorter, lessening drag underwater.

Which of the two is better for swimming?

Although swimming trunks is the one more designed for swimmers, they aren’t the only swimwear available out there. For some people, they aren’t big fans of tighter swim wear. So, tips that you can get from this article are these:
If you’re a casual swimmer – swimming just for fun and other casual water activities – Hansen Mens Boardshorts are the better fit for you.
If you’re more serious into swimming, wearing swimming trunks is your better option.