2 Marketing Tips That Can Help To Lead To New Customers

Business owners in today’s economy are definitely feeling the pinch. Even in my own business people aren’t buying the way that they used to, and I had to readjust my strategy to bring profits back to an acceptable level. If you’re feeling the same thing in your business, what’s your plan for staying alive and getting more new customers or clients?

Fortunately, it doesn’t take a lot of hard work to get customers in the door. The key is simply being a little creative with your marketing approach. For example, if all of your ads are trying to sell someone a product, you may want to rearrange this strategy. Instead of selling your products in a small ad space, focus on generating a lead. This way you can follow up on a prospects with your full sales presentation, and more than likely you’ll be able to ramp up sales.

If you think that you can’t earn more money in your business and that your business seems futile to have, then I’m here to change your mind. Remember I said that you have to be a little creative with your marketing approach, so that where I’ll start. Here’s one way to boost your business profits now.

1) Give away something for free

People love free offers. Using a free offer in your advertising campaigns are sure to boost the response rate of your ad. What you want to do is simple: Make sure your headline is solid, and that the body copy of your ad sells them on taking advantage of your free offer. Once you have your prospects information, it’s time to follow up on them.

Inside of your mailing piece, make sure you include the free offer that you promised them. One of my favorite things to give away for free is a free CD. All they have to do is put it into their CD player or MP3 player – and they can listen to you right away. If you include a CD along with your sales letter, more than likely they’ll read the entire mailing piece. It’s something to give a try. Here’s another thing that you can do.

2) Lead a workshop

A workshop is a great way to demonstrate your credibility, along with connecting with other business owners in your area. One of the best places to lead a workshop is at your local chamber of commerce. There are sure to be many business owners there who have some sort of relevance to your business, so this is a great place to meet new colleagues.

At the end of your workshop, give everyone there your business card, and be sure to get theirs also. With the right partnership, you could form a joint venture project that can make you and another business owner very profitable. Don’t overlook the power of a workshop – it can do a lot for your business.

Take these tips and use them to have major success in your business. Marketing isn’t hard, and don’t be overwhelmed by the different ways to get a customer.

Good luck with marketing your products and services.

Newton’s Laws of Stock Market Trading

This revelation had me surprised too. I was idly flipping through my old physics textbooks yesterday when it suddenly struck me. I was amazed to realize that Sir Issac Newton’s laws of physics points to so many profound and important rules in the stock markets today.

So, here we are… the physics of the stock markets.

Newton’s First Law of Trading

“A Stock at rest tends to stay at rest and a Trending Stock tends to stay in trend unless acted upon by an equal and opposite reaction or an unbalanced force.”

This law teaches us the same thing the old commodity traders will… that the trend is your friend. If a stock is trending sideways, it tends to stay sideways until a powerful enough market force takes it out of its trend. If a stock is trending up or downwards, it will tend to stay moving up or downwards until drastic changes happen to the company or the market at large creating an “equal and opposite reaction”. We should therefore always trade in the direction of a trend and always be vigilant for signs of an
“equal and opposite reaction” or the “unbalanced force”. Such a force may take the form of a drastic change in the market sentiment at large or drastic change in the performance of the specific company in question.

Newton’s Second Law of Trading

“The acceleration of a stock as produced by a market consensus is directly proportional to the magnitude of that consensus, in the same direction as the consensus, and inversely proportional to the mass of the stock.”

This law teaches us that a stock moves up or down into a trend due to a force created by market consensus. How much a stock moves up or down that trend is determined by the magnitude of the market consensus and how “massive” a stock is. By “massive” we are talking about the price of a stock. The more expensive a stock is, the more well established the company has been and the lesser in percentage you will make out of the same move in absolute dollar versus a smaller, less massive stock.

The force of the market consensus is directly proportionate to the event that spurred it. If a company produces a breakthrough product on a worldwide patent, it creates an extremely strong market consensus that is likely to take a stock very far. If a company merely scores a marginally higher earning this quarter, it is unlikely to produce a market consensus that will go very far.

Newton teaches us to not only look at what the news is but also how well established the company is in order to determine how much momentum it will produce in a given trend. The same breakthrough that drives a small company’s shares up by hundreds of percentage points may perhaps move a big company’s shares only by a fraction of that percentage.

Newton’s Third Law of Trading

“For every action, there is an equal and opposite reaction.”

No need to explain this one in much detail, do I?

For every buying or selling, there must be an equal amount of buyers or sellers on the other side. The stock market is a zero sum game. For every buyer, there must be a seller and for every seller, there must be a buyer. The real question is, who is profiting from each of their buying and selling. There is really no such thing as more buyers today than sellers or vice versa. Every trader needs to understand that you can be on the wrong side of the table at anytime and only a sensible portfolio management system can help you go in the long run.

I have traded actively in the stock markets for over a decade and survived with ancient wisdom such as what you have read here. There is indeed wisdom to be found in every corner of our life and if we care to look carefully, we will never be in a lack of guidance.

Making Connections With Your Customers Is What Direct Marketing Is All About

Those who are enthusiastic about direct marketing are constantly going on about how there is a huge opportunity to connect with possible customers through the internet. And you know what? They are absolutely correct. Being able to communicate with people through the web is quickly, and rather cheap. Also, there are multitudes of people online at any given point in time.

However, there is something these enthusiasts are holding back.

It can be a difficult process. Not only do you have to be able to reach the right people, you also have to reach them in the right way-you have to be able to engage them and have them take action. That’s how you connect with them.

People are influenced by their emotions. This is something that has always been true, and always will be true. Even though the tools of communication have changed (telephone, television, print, radio,fax, email, etc.), that does not mean that the nature of humans has changed. For many years, marketers have known that decisions people make have a lot to do with their emotions, and then they try to justify their decisions by using logic. This is always true, even if it’s a business decision or a personal decision.

The challenge is this: In terms of emotion, the internet is not the place to be. It is a great place for making informative posts, but most businesses need to do a better job of targeting emotions online.

This doesn’t mean you have to go crazy with emotion in your communications online. The end result isn’t (necessarily) to make people cry or laugh or get mad. But if you are attempting to get people to pay attention to you and to make some kind of decision, you need to target their felt needs. They are not going to your site only to get information (although they may believe they are). They are visiting your site because they want something or because they have an issue that they are hoping you can solve.

If you can make you viewers believe that you understand their problem, that’s half the battle. If you can then illustrate to them that you have a solution to their problem, you’ve got them on the hook. The only chore remaining is to work out the terms that would make a fair agreement.

Are you only talking to your customers or are you actually connecting with them?

Think about when you are the customer. What is it that really helps you to connect with someone on the internet? We would love to hear from you!