How To Get the Most From Your 3rd Party Email Marketing Campaigns

Sending out a round of promotional emails, through a 3rd party provider, can be a measurably effective way to get the word out about your company, your products and your services.Aside from the sales or the new clients you could get, there are long range benefits that small business should know about so they can take advantage. Gathering data about who clicked through your promotion to visit your web site is one – and could be particularly important to businesses with a local or regional market. It can also work to establish a mailing list of your own, which is – perhaps – the greatest benefit of all.When your 3rd party campaign is sent, links to your web pages are embedded in the email and are presented with your promotional content. Recipients of that promotion, hopefully, click on the links in the email and visit your web site.That’s pretty straight forward so far, eh? Let’s look at how we can best leverage this new, targeted traffic.First, do not send a promotional email and provide a link to your homepage. Send them directly to the various pages where the products or services you mention in the promotion are the most prominent features. Better still, create new pages (perhaps just copies of existing pages) that serve up the exact content someone wants when clicking on your links.IMPORTANT: Do not link to those new pages from anywhere except the email promotion!Now you’ll have your internal stats (logs generated and stored on your web server) to accurately measure the number of times this page is hit. If you don’t have access to your log files, or can’t make sense of them, add a simple script to gather data about each visit to those pages and write that data directly to your database so that you can view those stats from whatever administration panel your web developer created for you.These 3rd party providers will give you statistics to show you how often your email was opened, but, with a few lines of code, you can generate your own, customized statistics. That’s not to say that these kind folks would fudge on the numbers… It’s just that you can do much more if you set up your site for tracking and storing data before you ever send out your promotion.Record the day and time of each visit, then track where else they go on your site after arrival. If demographics – especially location – is important to you, record the IP address of the computer they were on when they stopped by, and apply an IP address locator to pinpoint their country, state and city.Now, if your marketing message converts 100% of your visits into sales, you won’t need any of this. But, if your conversion rate is less than that, some of these visitors who were interested enough to look at your web pages are getting away – and of those, many of them may never find their way back.Here’s what you can (and should) do about it:First and foremost, give them some incentive to leave their email address with you (more about that in a second). Load those collected email addresses into your database so that you can market directly to them via email in the future.Design the incentives you offer so that you gain insight into the purpose of their visit, such as the products in which they were most interested, and record that information also. You’re creating a unique opportunity to promote exaclty the good and services these people want.Now, about this “incentive” you’ll offer…Without knowing the message in your promotional email, I can’t be specific about the types of incentives you should offer. However, things that work frequently are:
Detailed Product Information
Downloadable Brochures
Product Reviews
Discount Coupons
RSS Feed Checkers
‘How To’ Guides
If you typically run 50 thousand pieces of email monthly, with a typical click through rate of 7% to 8% , and convert as high as 5% of your visitors, you have the potential to add as many as 3800 interested consumers to your very own email marketing address list every month.Do that and you’ll find that the most effective email marketing out there is the email campaign you run from your own targeted list of interested consumers. That, then, is how you get the greatest benefit from email campaigns run by 3rd party providers.

The First Step in Going From Street Hustler to Professional Network Marketer

This is advertising and marketing 101. Network marketing, direct sales or multilevel marketing should be no different. Just because you’re not a big New York advertising agency or a slick Chicago marketing firm doesn’t mean you can’t do what they do.Before the pros begin a project, they do their homework. The first thing they do is define the product and the target audience. What are they selling and who exactly are they going to talk to? The answers will affect the ad or marketing communications piece they develop.For instance, let’s say the product is a set of golf clubs. The pros will get very specific but basically, they’ll target people who play golf, are interested in golf and have purchased golf clubs before. They’ll talk to them in their language. The advertising and marketing pieces they create will talk to them about their golf swing or their golf score. About how to get more birdies and pars, and less hooks and slices, because golfers relate to that. The more they can identify with them the more they gain trust. Pretty straight forward, huh?Next, the professional ad agencies and marketing firms will then choose specific media in which to run their ads. Golf magazines, The Golf Channel, commercials during televised golf tournaments and point-of-purchase displays in golf course pro shops among others. They won’t waste money running ads in Better Housekeeping, because although there may be some housekeepers who play golf, more likely than not, there won’t be.How does this relate to network marketing? How can we apply what the pros do to our MLM business? And, why will it make a difference? Great questions…let’s talk about them. Let’s start at the beginning by defining our product and target market just like the pros. Now, unlike a golf club company, in network marketing we also sell a business opportunity. So really, there are two products being sold: the product or service being offered and the business opportunity.With regards to the product or service, it’s pretty straight forward. If you have a weight loss product, for example, you’re goal is to target people who want to lose weight and have purchased weight-loss products before. Some people are overweight and just don’t care. If you have a health product, you’ll want to target health-conscious people or people facing a health challenge. You get the idea.Where it gets confusing, though, is when we talk about selling the business opportunity. The problem is, most of us in network marketing were taught by our well-meaning upline that our target market was EVERYONE. And we took it at face value, without really thinking about it or even questioning it. It seemed to make sense, after all, everyone wants to make more money, right?So instead, let’s apply the big city ad agency method to promoting our MLM business opportunity.Our product therefore, is our network marketing opportunity, which offers people a way to make extra income or become financially free, and everything in between.So, is our target audience people who need extra income?No.Yes, there are people who need extra income but don’t necessarily desire it. If they did, they’d be looking for ways to get it, right? Some are content with poverty just like some are content with being overweight. Some would rather watch their favorite sitcoms than look for ways to earn more money or go for a 30-minute walk.What about people looking for ways to make extra income or looking for a business of some kind?I would say yes, but on they’re on the fringe. I personally wouldn’t include them. I don’t know if they are open to the MLM concept or not. It’s a coin toss. These people would be considered ‘opportunity seekers’.Remember what I said earlier with the golf clubs example?:”…they’ll target people who play golf, are interested in golf and have purchased golf clubs before.”And if we’re selling golf clubs, that’s who we want to reach. Not bowlers. Not tennis players. Not arts and crafts enthusiasts. We want to go straight to the people who want to buy what we are selling.Now, here’s the same statement using network marketing as the product:”…they’ll target people who do network marketing, are interested in network marketing and have purchased network marketing before.”That’s it! That’s our target audience.What’s great about talking to our target audience is that they already know what network marketing is and have bought into the concept. You don’t have to educate them or convince them that it’s “legal”. You won’t get rejected, shamed or ridiculed. Your target audience is on the same page with you. They identify with you. They relate to what you have to say. How refreshing.I don’t know a fellow golfer who doesn’t like talking about golf and about how he can lower his score or what course he’s playing next! Now that you’ve defined your target audience, you can zero in on your marketing efforts to attract like-minded people for greater success in far less time.Once you start bringing network marketers into your business you’ll cut down on training time, hand-holding and trouble shooting. Teach them what you’ve learned about whom to target and soon you’ll be building a downline of business builders who don’t waste time and money approaching the wrong people.It’s a beautiful thing.Here’s a great eBook that goes over all the fallacies in traditional network marketing recruiting methodologies. If you’ve been struggling to build your MLM business, this is a must read. And it’s free…download it here. You’ll be amazed. I sure was.

Newton’s Laws of Stock Market Trading

This revelation had me surprised too. I was idly flipping through my old physics textbooks yesterday when it suddenly struck me. I was amazed to realize that Sir Issac Newton’s laws of physics points to so many profound and important rules in the stock markets today.

So, here we are… the physics of the stock markets.

Newton’s First Law of Trading

“A Stock at rest tends to stay at rest and a Trending Stock tends to stay in trend unless acted upon by an equal and opposite reaction or an unbalanced force.”

This law teaches us the same thing the old commodity traders will… that the trend is your friend. If a stock is trending sideways, it tends to stay sideways until a powerful enough market force takes it out of its trend. If a stock is trending up or downwards, it will tend to stay moving up or downwards until drastic changes happen to the company or the market at large creating an “equal and opposite reaction”. We should therefore always trade in the direction of a trend and always be vigilant for signs of an
“equal and opposite reaction” or the “unbalanced force”. Such a force may take the form of a drastic change in the market sentiment at large or drastic change in the performance of the specific company in question.

Newton’s Second Law of Trading

“The acceleration of a stock as produced by a market consensus is directly proportional to the magnitude of that consensus, in the same direction as the consensus, and inversely proportional to the mass of the stock.”

This law teaches us that a stock moves up or down into a trend due to a force created by market consensus. How much a stock moves up or down that trend is determined by the magnitude of the market consensus and how “massive” a stock is. By “massive” we are talking about the price of a stock. The more expensive a stock is, the more well established the company has been and the lesser in percentage you will make out of the same move in absolute dollar versus a smaller, less massive stock.

The force of the market consensus is directly proportionate to the event that spurred it. If a company produces a breakthrough product on a worldwide patent, it creates an extremely strong market consensus that is likely to take a stock very far. If a company merely scores a marginally higher earning this quarter, it is unlikely to produce a market consensus that will go very far.

Newton teaches us to not only look at what the news is but also how well established the company is in order to determine how much momentum it will produce in a given trend. The same breakthrough that drives a small company’s shares up by hundreds of percentage points may perhaps move a big company’s shares only by a fraction of that percentage.

Newton’s Third Law of Trading

“For every action, there is an equal and opposite reaction.”

No need to explain this one in much detail, do I?

For every buying or selling, there must be an equal amount of buyers or sellers on the other side. The stock market is a zero sum game. For every buyer, there must be a seller and for every seller, there must be a buyer. The real question is, who is profiting from each of their buying and selling. There is really no such thing as more buyers today than sellers or vice versa. Every trader needs to understand that you can be on the wrong side of the table at anytime and only a sensible portfolio management system can help you go in the long run.

I have traded actively in the stock markets for over a decade and survived with ancient wisdom such as what you have read here. There is indeed wisdom to be found in every corner of our life and if we care to look carefully, we will never be in a lack of guidance.