2 Marketing Tips That Can Help To Lead To New Customers

Business owners in today’s economy are definitely feeling the pinch. Even in my own business people aren’t buying the way that they used to, and I had to readjust my strategy to bring profits back to an acceptable level. If you’re feeling the same thing in your business, what’s your plan for staying alive and getting more new customers or clients?

Fortunately, it doesn’t take a lot of hard work to get customers in the door. The key is simply being a little creative with your marketing approach. For example, if all of your ads are trying to sell someone a product, you may want to rearrange this strategy. Instead of selling your products in a small ad space, focus on generating a lead. This way you can follow up on a prospects with your full sales presentation, and more than likely you’ll be able to ramp up sales.

If you think that you can’t earn more money in your business and that your business seems futile to have, then I’m here to change your mind. Remember I said that you have to be a little creative with your marketing approach, so that where I’ll start. Here’s one way to boost your business profits now.

1) Give away something for free

People love free offers. Using a free offer in your advertising campaigns are sure to boost the response rate of your ad. What you want to do is simple: Make sure your headline is solid, and that the body copy of your ad sells them on taking advantage of your free offer. Once you have your prospects information, it’s time to follow up on them.

Inside of your mailing piece, make sure you include the free offer that you promised them. One of my favorite things to give away for free is a free CD. All they have to do is put it into their CD player or MP3 player – and they can listen to you right away. If you include a CD along with your sales letter, more than likely they’ll read the entire mailing piece. It’s something to give a try. Here’s another thing that you can do.

2) Lead a workshop

A workshop is a great way to demonstrate your credibility, along with connecting with other business owners in your area. One of the best places to lead a workshop is at your local chamber of commerce. There are sure to be many business owners there who have some sort of relevance to your business, so this is a great place to meet new colleagues.

At the end of your workshop, give everyone there your business card, and be sure to get theirs also. With the right partnership, you could form a joint venture project that can make you and another business owner very profitable. Don’t overlook the power of a workshop – it can do a lot for your business.

Take these tips and use them to have major success in your business. Marketing isn’t hard, and don’t be overwhelmed by the different ways to get a customer.

Good luck with marketing your products and services.

5 Ways to Customize Your Marketing to Directly Reach Prospects Most Likely to Buy

1. Direct mail: This is a common and well-known form of direct marketing and is employed in for-profit businesses, charities, non-profits and other organizations. The term “direct mail” refers to communications sent to potential customers or donors via delivery services (such as the postal office). Direct mail includes: advertising circulars, catalogs, free-trial CDs, pre-approved credit card applications, and other unsolicited merchandising invitations. Advertisers find direct mail appealing because it sends their message directly to the consumer. Another advantage is that their message is sent as narrowly or broadly as desired, with the convenience of bulk mailing rates.2. Door hangers: For businesses, door hanger marketing offers enormous value and has great potential to gain clientele. Door hangers are automatically set apart from other junk mail because they are near impossible to ignore, while at the same being extremely cost-effective to print and distribute. Not surprisingly, door hangers often achieve a high response rate. It is important to make sure that the advertisement look professional and that your printer offers quality results, as customers associate the quality of a door hanger with the quality of a company’s products, services and customer support team.3. Email marketing: This form of direct marketing uses electronic mail as a means of communicating commercial or fund-raising messages to an audience. Email marketing involves sending email messages with the purpose of enhancing the relationship of a merchant with its current or previous customers. This is an effective way to encourage customer loyalty and repeat business, as well as the potential to gain new customers. Advertisers can reach substantial numbers of email subscribers who have opted to receive email communications on subjects of interest to them and thus is considered the most effective online marketing method.4. Text campaign: An important way to customize your marketing directly to those who want to buy and allow you to communicate with your customers in real-time is through text messaging. The benefit of text campaign marketing is that it makes advertising more personal, tells your customers more about your product and stimulates spending. Through the use of a computer or cell phone, you can compose and send a text marketing message anytime, anywhere, as well as set-up recurring messages for certain days or times. Furthermore, by addressing your customers by name you add a personal element, which increases your response rates.5. Calling: This form of communicating with your prospective customers enables you to talk to them directly about your products and services. Moreover, you can get direct and detailed feedback. Calling allows you to tell them what your purpose of calling is and makes for stronger relations. There are less chances of delayed feedback, and when you call you actively motivate interest and spending.With these methods of marketing you have a much greater chance to increase customer loyalty and spending.

More Direct Mail For Less Time and Money

By choosing to use Zairmail to launch your direct mail campaigns you are already saving time and money. However, there are other steps mailers can take to get even more value for their direct marketing dollar.1. CLEAN MAILING LISTSWhether using a customer list or a list of prospective customers, it is important to make sure that addresses are accurate and deliverable. Accurate lists insure the highest possible delivery rate and speed delivery time. Mailing lists that are kept in electronic form can easily be updated for accuracy by scanning through manually or using an inexpensive off-the-shelf software. Incorporate these mail file hygiene practices:Keep address records up to date. Promptly incorporate change-of-address information on customers for recent moves. Save returned mail and delete the records associated with these addresses. Use the USPS National Change of Address (NCOA) capability as needed.Remember to remove duplicates. This is especially important when merging two or more lists from different sources.
Maintain USPS postal standard addresses using postal geocodes, ZIP Codes, ZIP+4′s, and Carrier Routes. Employ the USPS Delivery Sequence File (DSF) service to confirm the existence of a delivery address. Zairmail automatically cleans lists uploaded using Zairmail Express Direct.2. REDESIGN MAIL TO TAKE ADVANTAGE OF RATE AND OTHER CHANGESWith any change in postal rules and rates comes a need to re-evaluate mail design for the rate categories in which a company mails. Assure that the shape and weight do not require additional charges. Design mail pieces with enough flexibility to maximize possible postal savings while enhancing postal delivery performance. This requires knowledge of the rate & rule changes and where new opportunities may exist for optimal savings.All postcard and letter templates featured on the Zairmail Express Direct site are optimized for maximum savings.3. TARGET MAIL, A MUST FOR TODAY’S DIRECT MAILPut the right offer, in the hands of the right prospect, and sales will grow. Put the wrong offer, in the hands of the wrong prospect, and the only thing that will grow is mailing costs!Be sure that the offer matches the recipients (e.g. don’t mail a steakhouse coupon to a vegetarian). Know who your customers are and target those with similar demographic characteristics. Use smaller mailings at first to sample the market you wish to reach. Have a compelling offer and a call to action. Test and measure each mailing’s performance to fine tune the message and offer.Consider using “Or Current Resident” addressing when targeting addresses; if a prospect has moved, the new resident may fit the current best-customer profile.Personalize mailings for the recipient – response rates can increase up to 50% on personalized offers. Test and develop different versions of mail pieces to distinct segments within an audience. For prospects and less profitable customer segments, employ smaller, more limited mail pieces than those mailed to the most profitable customers. And if you are mailing your current customers, let them understand that you recognize the value of their business.4. BE COMPATIBLE WITH POSTAL PROCESSING EQUIPMENTMake sure the design of mail pieces facilitates easy postal processing so that problems with automated equipment are avoided. For example, some types of copy formats and fonts are difficult for automated postal equipment to read, or make it difficult to identify a return address. Avoiding these snags eliminates the increasing occurrence of “loop” mail — mail sent to the return address because postal automation equipment read it as the “delivery” address.When using windowed envelopes, assure that the windows are large enough, and the address is placement on the letter is correct, so that the delivery address is always visible. Use the “tap test” of tapping or shaking the envelope to simulate mail handling and see where the address appears in the window.Avoid design and placement of information in postal requested “clear zones” on the face of mail pieces reserved for postal use. Request the advice of mail preparation and postal experts when designing mail to maximize “mail deliverability” without compromising marketing benefit. The local Business Mail Specialist at the USPS can often provide advice for free. Automated processing makes strict adherence to postal rules and guidelines imperative. Failure to do so may result in loss of postage discounts, a potential drain on marketing budgets.Of course, standard letter and postcard formats available from Zairmail conform to postal rules to assure speedy problem-free delivery.5. PARTNER WITH POSTAL CONTACTSCommunicate with the USPS in advance about large mailing events. Describe the purpose of an upcoming mail piece, expected mail “drop” dates at a USPS facility, the target delivery date, and other pertinent mail delivery needs. Use preferred USPS partners and vendors, many of whom have established long trusting relationships with the postal service.6. TRACK THE PROGRESS OF ALL MAILINGSMarketers often keep track of response rates, but it is also important to track the progress of a mailing through production and delivery. Record the date mail is produced, when it is mailed, and when it is delivered. One common technique is to “seed” mailing lists (e.g. add the name of the sender and/or other trusted recipients). When the seeds arrive verify production quality and delivery time.Other advanced services, such as the new USPS PLANET CODE Destination Confirm service, WEB ADVANCE and other USPS or privately-offered mail monitoring services, can also be helpful for larger mailers.7. OUTSOURCE EXPERTISE WHEN NECESSARYThe most effective marketing campaigns take all these factors into account. Yet, having all the expertise in-house is rare – especially for small business. Select mailing partners with fully integrated systems and knowledge that compliments what you already have available to you. When in doubt, give Zairmail a call, we are here to help. We are “Your Special Delivery.”