Direct Mail Marketing and Customer Coupon Addictions

Many times small-business people complain that their direct-mail marketing advertising is working too good and that everyone who comes in seems to have a coupon and no one seems to be coming in who doesn’t have a coupon. There could be a couple different reasons for this.

One reason could be that your customer service is very lousy and even though you bring in new customers no one ever comes back. But the second reason is probably the most likely and that is that you use direct-mail marketing so often and so much that people only come in when they get the coupon in the mail, which they expect every week or two times per month, so they wait for it.

If this is happening to you perhaps you need to limit how much you give away on your coupons and slowly break your customer’s coupon addictions. You want the customer to be addicted to your great service and or your products and services, not the coupons that you send out in the mail.

The objective of direct-mail marketing is to get the customer in to buy from you and introduce them to your business. Then get them to come back and shop with you more often. But if you consistently send out coupons, they will simply wait until the coupon comes in the mail to come and shop with you.

This does not help your business very much, as it costs you money to give away discounts, send out the direct-mail advertising and you’re not getting a long-term benefit that you need for the ongoing vitality and success of your business. Please consider all this in 2006.

Know These Affiliate Marketing Terms Before You Start Your Online Career

It is vital that you understand the language of affiliate marketing. It is important that you know what it means in order to sign up for programs that are worth your time.

Also read the terms and conditions for affiliates because not knowing these can bring you in serious trouble. You should at least understand the following terms and abbreviations.

Super Affiliate: This refers to anyone who is making a lot of money in affiliate marketing, if you are an affiliate. However, if you have an affiliate program for your own product, this refers to your top affiliates: the ones who are making the most sales for you.

Opt-In: This refers to ezine subscriptions, newsletter subscriptions, or email lists in general. Basically, it means that the subscribers on any email list have chosen to receive the information the list owner is sending. Typically, they have confirmed their email address and their request by clicking on a link in a confirmation email, which is known as double opt-in.

1st Tier and 2nd Tier: If you are signing up for an affiliate program, directly through the company, you are first tier. If you are signing up under someone else, you are 2nd tier. However, when someone signs up under you, you are first tier, and they are your 2nd tier. Each tier gets a different commission rate for sales. In other words, when you sign up under someone else, when you make a sale, you get a full commission, and the person you signed up under gets a partial commission.

Joint Ventures: Joint ventures are similar to affiliate programs, but they operate a bit differently. The concept is the same: one person promotes another person’s product for a commission. However, usually the commissions are bigger, and the person doing the promoting is working directly with the owner of the product.

Direct Mail: This refers to advertising that is done via postal mail. There are strict laws about direct mail, and many affiliate programs will have terms and conditions relating to direct mail to promote their product.

Cookies: A cookie is a piece of code that is written to the cookie file on a person’s computer when they click on an affiliate link or when they visit sites that use cookies, such as sites that require a login. The cookie does not harm your customer’s computer at all, and is simply there to make sure that you get credit for the sale if they come back later to make a purchase.

Affiliate Agreement: The agreement that usually lists the terms and conditions related to an affiliate program. In most cases, you will agree to the affiliate agreement by checking a box when you fill out an online form to join the program. Some affiliate programs, however, will require you to print out, sign, and fax the agreement. Make sure you read these agreements.

Conversion Rate: This is the number of sales in relation to the number of clicks received. Usually portrayed as a percentage.

Commission: The amount of money that you as an affiliate will receive per sale. Some companies will list this as a percentage, such as 50%, while others will list it as a dollar figure.

Associate or Associate Program: This is the same as an affiliate program.

Banner Ad: A graphic that is placed on your website and linked with your affiliate link.

If at any time you come across other terms or abbreviations of which you don’t know the meaning then try to find out what they are about. This may avoid problems later on.

Why You Should Consider Real Estate For Your Self Directed Roth IRA Investments

Self directed Roth IRA investments have the potential to earn more. For many people, it’s “put it in the bank and leave it alone.” But since 1996 when the fund was established, some investors have taken advantage of the fully self-directed approach.

Some of their accounts have values in the millions of dollars now. Those that counted on the banking industry or the stock market have accounts valued at no more than $44 to $73 thousand.

With the right self directed Roth IRA investments, it’s possible to grow $20,000 into a million is as little as three years. Others have done it. Why not you?

Yeah, I know it almost sounds like a get-rich quick scheme, but there is no scheme involved. It’s all a matter of making the right choices… self-directing is the first step. Choosing a custodian that gives you complete control and offers all of the legal investment options is step 2.

Comparison shopping the fees that custodians charge is also important. An annual fee is acceptable and expected. Per-transaction charges add up quickly. Companies like Scott and Ameritrade may offer some free trades, but they will eventually start to charge you for each investment that you make.

In addition, they only offer opportunities found in the stock market.

If you’ve been following the news, you know that many people are turning to self directed Roth IRA investments because they are tired of losing their money. From 2001-2007, the average account invested in stocks and mutual funds grew by about 9% per year. Between 2007 and 2008, it is estimated that those accounts lost an average of 20%. So in one year, nearly 3 years of growth were erased.

Now I’m not saying you shouldn’t invest in stocks. I’m saying that you need to consider all of your options and fully diversify.

Diversification has come to mean investing in a variety of different mutual funds, but that’s not true diversification. In order to be fully diversified, you need to consider all of the markets, and especially the housing market.

Everyone needs a place to live… and the population is not shrinking. And even if high priced houses are not selling right now and their values are declining, you have to look at the overall picture.

The investor that grew $20,000 into a million in three years did it with self directed Roth IRA investments in the real estate market. He started by flipping vacant lots. His profits were sometimes as high as $40,000 per deal. He continued by offering to provide mortgages for interested buyers. For 15-30 years, his account will continue to accept mortgage payments from several people with interest rates around 8%. So, portions of his funds are earning a 24% return.

The key is to find the market that is buying or renting and provide the housing that they need. Get some more education and turn your self directed Roth IRA investments into real money makers.

You might even get to retire earlier than you thought possible.