How To Get the Most From Your 3rd Party Email Marketing Campaigns

Sending out a round of promotional emails, through a 3rd party provider, can be a measurably effective way to get the word out about your company, your products and your services.Aside from the sales or the new clients you could get, there are long range benefits that small business should know about so they can take advantage. Gathering data about who clicked through your promotion to visit your web site is one – and could be particularly important to businesses with a local or regional market. It can also work to establish a mailing list of your own, which is – perhaps – the greatest benefit of all.When your 3rd party campaign is sent, links to your web pages are embedded in the email and are presented with your promotional content. Recipients of that promotion, hopefully, click on the links in the email and visit your web site.That’s pretty straight forward so far, eh? Let’s look at how we can best leverage this new, targeted traffic.First, do not send a promotional email and provide a link to your homepage. Send them directly to the various pages where the products or services you mention in the promotion are the most prominent features. Better still, create new pages (perhaps just copies of existing pages) that serve up the exact content someone wants when clicking on your links.IMPORTANT: Do not link to those new pages from anywhere except the email promotion!Now you’ll have your internal stats (logs generated and stored on your web server) to accurately measure the number of times this page is hit. If you don’t have access to your log files, or can’t make sense of them, add a simple script to gather data about each visit to those pages and write that data directly to your database so that you can view those stats from whatever administration panel your web developer created for you.These 3rd party providers will give you statistics to show you how often your email was opened, but, with a few lines of code, you can generate your own, customized statistics. That’s not to say that these kind folks would fudge on the numbers… It’s just that you can do much more if you set up your site for tracking and storing data before you ever send out your promotion.Record the day and time of each visit, then track where else they go on your site after arrival. If demographics – especially location – is important to you, record the IP address of the computer they were on when they stopped by, and apply an IP address locator to pinpoint their country, state and city.Now, if your marketing message converts 100% of your visits into sales, you won’t need any of this. But, if your conversion rate is less than that, some of these visitors who were interested enough to look at your web pages are getting away – and of those, many of them may never find their way back.Here’s what you can (and should) do about it:First and foremost, give them some incentive to leave their email address with you (more about that in a second). Load those collected email addresses into your database so that you can market directly to them via email in the future.Design the incentives you offer so that you gain insight into the purpose of their visit, such as the products in which they were most interested, and record that information also. You’re creating a unique opportunity to promote exaclty the good and services these people want.Now, about this “incentive” you’ll offer…Without knowing the message in your promotional email, I can’t be specific about the types of incentives you should offer. However, things that work frequently are:
Detailed Product Information
Downloadable Brochures
Product Reviews
Discount Coupons
RSS Feed Checkers
‘How To’ Guides
If you typically run 50 thousand pieces of email monthly, with a typical click through rate of 7% to 8% , and convert as high as 5% of your visitors, you have the potential to add as many as 3800 interested consumers to your very own email marketing address list every month.Do that and you’ll find that the most effective email marketing out there is the email campaign you run from your own targeted list of interested consumers. That, then, is how you get the greatest benefit from email campaigns run by 3rd party providers.

How Is Craft Beer Made?

What is craft beer?

Craft beer is defined as beer that has been made in a small brewery by people who are passionate about beer. The process of making craft beer uses different malts, hops, yeast and water compared to regular lager or traditional ales which results in its unique taste being enjoyed over other types of drinks. This type of artisan beer also contains no additives so it can be considered healthier than many alternatives because there’s little need for preservatives. A good example of a very flavoursome craft beer is the Habesha Beer.

Craft beer is an artisan product because it’s made by hand using quality ingredients in small batches to create a delicious taste. Craft beers are called artisan or microbrewery because they produce small batches of beer that is made using traditional methods to create distinctively flavoured drinks for people who love unique flavours. Breweries who produce this type of beer use only hand-picked ingredients from local suppliers who use sustainable methods to farm their crops. Craft beer is also known for using locally grown ingredients since they are fresh and have a much better flavour than other beers that use imported food stuffs from different regions of the world.

How does the brewing process work?

The brewing process for craft beer includes a careful selection of ingredients, which is why breweries and their owners use sustainable farming methods to get the best quality crops. Breweries who produce this type of beer also take advantage of locally grown grains, hops and any other substance they need for making artisanal beers. These breweries generally use traditional brewing methods as opposed to modern technology to make artisanal beers.

Different types of hops used in craft beer.

The different styles of craft beer use different types of hops. For example, American pale ales use American hops, but India Pale Ales use English or German hops.

Different types of hops used in craft beer:

English/German – contribute floral aroma.
American – contribute citrusy flavours.
New Zealand – contributes fruity aromas.
Australian – contributes strong grapefruit notes.
Belgian – contributes spicy tones.
French – contributes mild spice tones.
Why do people drink craft beer instead of other beers?

Craft beer offers beer lovers a far more unique experience than other beers. This is because craft beer brewers combine a variety of different types of hops to give the drinker a multi-faceted taste that they have never experienced before. In addition, many non-beer drinkers love trying artisanal beers once they realize how delicious and refreshing these drinks are compared to traditional mass produced lagers from large breweries. They can even be served in specialty glasses for added visual appeal. Finally, there is no denying that the fact that craft beers come in such beautiful bottles makes them perfect as gifts or party favours; you could even say people love drinking craft beer in London just because it looks so good.

Craft breweries and their different styles of brews.

There are many different styles and flavours of craft beer, including IPA, Pilsners, Wheat Beer, Stout, Porters, and more. Most craft breweries produce between four to seven different styles of beer throughout the year, typically depending on the seasonality of certain fruits or vegetables that may be used in a brew for added flavour.

Brewing these beers can sometimes take months from beginning to end as brewers follow traditional recipes handed down through generations. The process begins by adding malt barley into hot water while preparing other ingredients such as hops and yeast which will add flavour at specific stages during the brewing process. Following this step is fermentation where sugars turn into alcohol thanks to yeast activity; it’s worth mentioning here that some brewers use natural yeasts while others rely exclusively on cultured yeasts instead. Finally comes cold storage before bottling or kegging takes place.

Brewers often mix different styles of beer to create unique new flavours too, such as the ‘white stout’ which is a combination of wheat beer and stout flavours. It really takes an expert palate to be able to pick out all these complex tastes. It must be said that craft breweries have been known for their generous use of special ingredients in their recipes; think fruits, herbs and spices, so if you feel like being creative with your cooking then this could also make a great ingredient to flavour up your food.

The rise in popularity for craft beers over the last few years has been phenomenal for the craft beer industry, and is sure to keep on rising in time.

Direct Marketing VS Bigger Signage

Often I am ask by marketing students to compare different types of advertising a marketing. Once, I was ask a Case Study Question; Which is better Direct Mail Marketing or a Bigger Sign on your business? Well, I said I will answer your question if you give me more details.

Such as where would I be sending these direct mail pieces? Was my business on a major thoroughfare? Where did my customer base currently come from? What is my target market? What type of signage is out there now and what is the sign made out of?

Well the student who asked the question gave up and withdrew they question so I began to carefully construct a creative scenario. Okay, my business is a car wash on the busiest street in town and 80% of my customers come from a 10-mile radius, which spans 20,000 people in two zip codes plus one more zip code of PO Boxes.

My current sign is wood and decaying, the new city sign ordinance implemented last year due to lobbying by the Chamber of Commerce allows for triple the size and a higher pole out front. The new sign I want costs $4,000 and I get no trade in value for the old sign, its basically fire wood.

In this case I choose to cut down my direct mail for the year by 4 mailings. Currently I do eight per year of the 10-mile radius at $1,000 each. Instead I will do only 4 mailings and build my sign. So what does this say about, which is the better way to advertise? It says they are both good and you should consider this in 2006.