Make Sure Your Marketing “Speaks” To Your Clients!

The basis for the successful application of proven marketing strategies is personal relationships. Regardless of the medium you’re using to deliver your marketing message, what your message is or what kind of volume you’re dealing with – you need to keep one thing in mind. You’re speaking to one person and only one person at a time when you send out your message.

In all your marketing, you are always speaking one-on-one with each of your prospective clients.

Think about it. When you read a sales letter, who’s reading it? When you see an advertisement in a magazine, who decides whether it’s relevant to you? When you receive a postcard announcing the newest release of your favorite product, who is it addressed to?

That’s right, the answers are — you, you and you! Unless you have multiple personality disorder, that marketing piece is speaking directly to only one person. You.

Your Goal: Building rapport and creating relationships

The number one focus of any marketing strategy you engage in should be building long-term relationships with your prospects and clients.

Why? Because once these relationships are sufficiently nurtured, you can ethically build on them by providing your clients with many other beneficial products/services that solve their problems and fill a need.

The fact is: if you really are providing your current clients a truly valuable product or service that improves their life in a measurable way – you are actually doing them (and any prospects in the same target audience) a great disservice by not giving them every opportunity possible to enter into a mutually beneficial business relationship with you.

When your marketing is always focused on building long-term relationships (instead of generating immediate sales like many businesses mistakenly do) you’re building what’s called a “Relationship-Marketing Funnel” or an “RMF.” It’s a funnel that will channel an ongoing stream of new and repeat sales into your business along with organically self-replicating profits. But don’t make the mistake that so many small business owners do. Don’t jump into building your RMF without taking care of some prerequisites.

The Prerequisites:

If you want your RMF to work successfully, then there are three prerequisites that you must first fulfill:

1. You must know specifically what your clients’ wants/needs are, and you must have a proven product or service that provides a solution to current challenges that exist for your clients. (There are not really any right or wrong ways to gather this information. But in my coaching with business owners around the country, there are just a dozen or so highly effective methods. However you choose to gather this critical data, be sure it is a maximum leveraging of your time, money and energy.)

2. Once you know exactly what your clients’ needs are, you must focus exclusively on those needs (not your own). That means planning your approach… and then working that plan without any unjustified variance. This is where Strategic Partnerships can come in (more about that soon).

3. You must service your clients way beyond what any of your competitors are currently providing. “Satisfaction” in today’s marketplace is not enough. You and your team must always be seeking to convert every client into a raving fan!

Now these may seem like simple principles to implement, but you would be amazed at how many business owners cannot accurately fulfill these prerequisites. Many business owners may “think” they know what their target market wants, how the people in that market want to be communicated with and what their true needs are. More often than not – their assumptions are way off base. They have never done the research or planning necessary to find and take action on the requirements, and so their marketing efforts fall flat.

Bottom line – most business owners assume they know what their clients want / need.

If you are willing to address these three fundamental prerequisites, and before you begin building your “RMF,” I can assure you that you’ll experience the same growth my coaching clients do. You’ll also be more profitable than you’ve ever dreamed possible.

Advanced principles of effective marketing communication

Once you’ve fulfilled these three prerequisites, you’ll be ready to start building your “RMF” by compiling messages that speak directly to your target audience. Truly effective messages that focus on the specific needs of the people in your niche market or target industry. Messages that speak directly to the diverse behavioral styles, motivational values and learning modalities of each individual in that group.

You see, while it’s true that each of us are as unique as a fingerprint – there are some observable similarities between human beings that you can leverage to accelerate the development of your “RMF” and the resulting growth in your business. Here are fourteen distinctions that should be considered when composing any marketing message. People fall into:

*Four main behavioral styles: Driver, Influencer, Steady and Compliant.
*Six main motivational styles: Utilitarian, Theoretical, Individualistic, Social, Traditional and Aesthetic.
*Four main learning modalities: Visual, Auditory, Kinesthetic and Digital.

In an article this brief, its not possible to go into full detail on these distinctions. However, I can tell you this: if your marketing only speaks from your style of communication, it’s like trying to get home with three nearly flat tires on your car.

If you do make it, it’s going to take you a lot longer than it has to. On the other hand, if you take the time to ensure that a part of every message in your marketing speaks in some small part to people of different communication styles – it’ll be just like bolting a supercharger on your marketing engine.

The bottom line is, the more directly you can speak to the needs of your target market, and the more accurately you can communicate with each person within that niche in their own individual communication style — the more effective your marketing will be.

Remember with the RMF model, you’re always building relationships with individuals, not with a group. Get started by taking action on the prerequisites I mentioned above. Then, when you’re ready to make some serious improvements in the results your RMF generates, learn how to integrate the advanced distinctions into your marketing messages.

There are advanced courses you can take for this, or you can try it on your own. But either way you’ll find effective communication can be more profitable than you’ve ever imagined.

Why You Should Consider Real Estate For Your Self Directed Roth IRA Investments

Self directed Roth IRA investments have the potential to earn more. For many people, it’s “put it in the bank and leave it alone.” But since 1996 when the fund was established, some investors have taken advantage of the fully self-directed approach.

Some of their accounts have values in the millions of dollars now. Those that counted on the banking industry or the stock market have accounts valued at no more than $44 to $73 thousand.

With the right self directed Roth IRA investments, it’s possible to grow $20,000 into a million is as little as three years. Others have done it. Why not you?

Yeah, I know it almost sounds like a get-rich quick scheme, but there is no scheme involved. It’s all a matter of making the right choices… self-directing is the first step. Choosing a custodian that gives you complete control and offers all of the legal investment options is step 2.

Comparison shopping the fees that custodians charge is also important. An annual fee is acceptable and expected. Per-transaction charges add up quickly. Companies like Scott and Ameritrade may offer some free trades, but they will eventually start to charge you for each investment that you make.

In addition, they only offer opportunities found in the stock market.

If you’ve been following the news, you know that many people are turning to self directed Roth IRA investments because they are tired of losing their money. From 2001-2007, the average account invested in stocks and mutual funds grew by about 9% per year. Between 2007 and 2008, it is estimated that those accounts lost an average of 20%. So in one year, nearly 3 years of growth were erased.

Now I’m not saying you shouldn’t invest in stocks. I’m saying that you need to consider all of your options and fully diversify.

Diversification has come to mean investing in a variety of different mutual funds, but that’s not true diversification. In order to be fully diversified, you need to consider all of the markets, and especially the housing market.

Everyone needs a place to live… and the population is not shrinking. And even if high priced houses are not selling right now and their values are declining, you have to look at the overall picture.

The investor that grew $20,000 into a million in three years did it with self directed Roth IRA investments in the real estate market. He started by flipping vacant lots. His profits were sometimes as high as $40,000 per deal. He continued by offering to provide mortgages for interested buyers. For 15-30 years, his account will continue to accept mortgage payments from several people with interest rates around 8%. So, portions of his funds are earning a 24% return.

The key is to find the market that is buying or renting and provide the housing that they need. Get some more education and turn your self directed Roth IRA investments into real money makers.

You might even get to retire earlier than you thought possible.

Expense Report Processing Software Which Helps in Workflow Of Business

Software for calculating expenses is utilized by many organizations, both private and public, to keep accurate, up-to-date, and comprehensive expense accounts. The accounts contain travel expenses as well as sales and expenses, and the administrative expenses related to business operations. These software applications are specifically designed to make the chores involved in managing expenses straightforward and efficient. There are two types of software on the market that are desktop-based and web-based. Each kind has its own qualities and drawbacks.

Web-based expense report software is a single platform that lets you access a variety of different user profiles. This permits the creation of expense reports for different departments at the same time, without requiring additional deployment of personnel to create reports for each department. This also implies that the business can increase efficiency as departments grow. A typical package includes territory management software that manages territory, it’s POS system, the ability to export data, as well as an ability to integrate reports with other systemslike those for accounting and payroll.

Desktop software requires minimal setup and is generally installed on the user’s computer. It also provides log-in the accounting software that lets users build custom expense reports to enter relevant information, as well as print the data. The main disadvantage of this kind of program is that it doesn’t allow sharing of data between departments or examine past transactions. Desktop software is typically only appropriate for large corporations, since it may not be beneficial to small businesses that typically manage all of their own invoicing.

In order to use software for expense reports effectively, the user must be able to explain the various types of information needed. The types of input fields used will be described below. They let the user choose the account to be entered along with the number of business units to be included within the transaction. The employee that is to be charged for the service, the date when the transaction took place in the transaction, the amount to be charged, and the person who is invoiced for the service. Additional details can be entered by the person in charge.

Many electronic billing systems come with the ability to enter claims electronically that allows customers to assign their expenses electronically to designated vendors, as well as to keep track of the status of their claims. Electronic claims make it easier to manage the recurring transactions. The next section of the expense report will provide the actual expense data. The report includes the date as well as the total amount of the transaction and also the code associated with the service that was contracted for. The next line includes the invoice number of the contract originally given, the service code for the service contracted for, as well as the description of service that relates to the services ordered for.

After describing the different kinds that of info, last line item is the actual amount of money associated with each transaction. Most fields will list the expenses in the account by vendor name as well as service code or description of the service. Additionally, there should be up to three lines that indicate the actual dollar amount. If there’s an unresolved issue between the amount of all charges as well as the dollar value of the initial contract, a word box should be added here. The final line item in any expense document is the state of the chargeback. This will be indicated by an asterisk when the field is paid, however the invoice is being issued