5 Ways to Customize Your Marketing to Directly Reach Prospects Most Likely to Buy

1. Direct mail: This is a common and well-known form of direct marketing and is employed in for-profit businesses, charities, non-profits and other organizations. The term “direct mail” refers to communications sent to potential customers or donors via delivery services (such as the postal office). Direct mail includes: advertising circulars, catalogs, free-trial CDs, pre-approved credit card applications, and other unsolicited merchandising invitations. Advertisers find direct mail appealing because it sends their message directly to the consumer. Another advantage is that their message is sent as narrowly or broadly as desired, with the convenience of bulk mailing rates.2. Door hangers: For businesses, door hanger marketing offers enormous value and has great potential to gain clientele. Door hangers are automatically set apart from other junk mail because they are near impossible to ignore, while at the same being extremely cost-effective to print and distribute. Not surprisingly, door hangers often achieve a high response rate. It is important to make sure that the advertisement look professional and that your printer offers quality results, as customers associate the quality of a door hanger with the quality of a company’s products, services and customer support team.3. Email marketing: This form of direct marketing uses electronic mail as a means of communicating commercial or fund-raising messages to an audience. Email marketing involves sending email messages with the purpose of enhancing the relationship of a merchant with its current or previous customers. This is an effective way to encourage customer loyalty and repeat business, as well as the potential to gain new customers. Advertisers can reach substantial numbers of email subscribers who have opted to receive email communications on subjects of interest to them and thus is considered the most effective online marketing method.4. Text campaign: An important way to customize your marketing directly to those who want to buy and allow you to communicate with your customers in real-time is through text messaging. The benefit of text campaign marketing is that it makes advertising more personal, tells your customers more about your product and stimulates spending. Through the use of a computer or cell phone, you can compose and send a text marketing message anytime, anywhere, as well as set-up recurring messages for certain days or times. Furthermore, by addressing your customers by name you add a personal element, which increases your response rates.5. Calling: This form of communicating with your prospective customers enables you to talk to them directly about your products and services. Moreover, you can get direct and detailed feedback. Calling allows you to tell them what your purpose of calling is and makes for stronger relations. There are less chances of delayed feedback, and when you call you actively motivate interest and spending.With these methods of marketing you have a much greater chance to increase customer loyalty and spending.