2 Marketing Tips That Can Help To Lead To New Customers

Business owners in today’s economy are definitely feeling the pinch. Even in my own business people aren’t buying the way that they used to, and I had to readjust my strategy to bring profits back to an acceptable level. If you’re feeling the same thing in your business, what’s your plan for staying alive and getting more new customers or clients?

Fortunately, it doesn’t take a lot of hard work to get customers in the door. The key is simply being a little creative with your marketing approach. For example, if all of your ads are trying to sell someone a product, you may want to rearrange this strategy. Instead of selling your products in a small ad space, focus on generating a lead. This way you can follow up on a prospects with your full sales presentation, and more than likely you’ll be able to ramp up sales.

If you think that you can’t earn more money in your business and that your business seems futile to have, then I’m here to change your mind. Remember I said that you have to be a little creative with your marketing approach, so that where I’ll start. Here’s one way to boost your business profits now.

1) Give away something for free

People love free offers. Using a free offer in your advertising campaigns are sure to boost the response rate of your ad. What you want to do is simple: Make sure your headline is solid, and that the body copy of your ad sells them on taking advantage of your free offer. Once you have your prospects information, it’s time to follow up on them.

Inside of your mailing piece, make sure you include the free offer that you promised them. One of my favorite things to give away for free is a free CD. All they have to do is put it into their CD player or MP3 player – and they can listen to you right away. If you include a CD along with your sales letter, more than likely they’ll read the entire mailing piece. It’s something to give a try. Here’s another thing that you can do.

2) Lead a workshop

A workshop is a great way to demonstrate your credibility, along with connecting with other business owners in your area. One of the best places to lead a workshop is at your local chamber of commerce. There are sure to be many business owners there who have some sort of relevance to your business, so this is a great place to meet new colleagues.

At the end of your workshop, give everyone there your business card, and be sure to get theirs also. With the right partnership, you could form a joint venture project that can make you and another business owner very profitable. Don’t overlook the power of a workshop – it can do a lot for your business.

Take these tips and use them to have major success in your business. Marketing isn’t hard, and don’t be overwhelmed by the different ways to get a customer.

Good luck with marketing your products and services.